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Sitecore Announces a New Era of Digital Intimacy with its Customer Engagement Platform
19 Apr 2011
Sitecore,
the company that has redefined Web content management, announced today a
game-changing platform and product group called the Customer Engagement
Platform. The Platform enables organizations to manage the full
customer experience and to create relevant and valuable customer
conversations that engage, entertain, and inform.
“The Customer
Engagement Platform is a major step towards Digital Intimacy and it
marks the coming of a new era of online business,” said Michael Seifert,
CEO, Sitecore. “This is not an evolution, it is a revolution. Our
customers can achieve results that were otherwise not possible before.
Moreover, they will be so much better informed on which marketing and
outreach initiatives are bringing value to their organization and
customers.”
The Customer Engagement Platform
provides new and magical ways to orchestrate customer needs and
solutions previously unattainable due to complexity hurdles. It does so
through the addition of three new major and integrated products;
Engagement Analytics, Engagement Automation, and the Personalization and
Experience Editor.
Engagement Analytics, the next generation beyond Sitecore’s Online Marketing Suite,
is designed for marketers and business people to understand which
online investments are paying off, enabling rapid response and impact.
It measures, visualizes and compares all initiatives and online
campaigns, quickly showing their impact in creating awareness,
engagement and quality prospects. Engagement analytics commands the
business view marketers and business people want to make informed
decisions on digital investments.
According to Jeremy Ziegler, CEO of Aware Web Solutions,
an award winning Web solutions firm, “The great thing about the
Sitecore Customer Engagement Platform is that it helps our customers
pull their PPC, email and social media reporting into one dashboard.
Also, rather than only collecting user profile data anonymously like
some other tools do, we can personalize content across the entire site
and via email – we’ve yet to see one tool capable of all that.”
Sitecore’s Engagement Automation
software powers the conversation with visitors, integrating with
multiple marketing channels. It orchestrates events across time and
visits, enabling quick and automatic responses to the many touch points
and requests. It automatically integrates with Sitecore’s broad range of
online products, including Web content management, email, engagement
analytics and your CRM system – enabling tightly knit interaction.
The Personalization and Experience
Editor is the third innovation in the Engagement Platform, providing a
breakthrough for marketing and business content editors. The intuitive
interface of the Inline Experience Editor allows consistent content
creation and auto-association with established personas. Editors have
unprecedented control over testing of whole pages, specific text or any
media items such as images and videos. The complexity challenges of
highly personalized websites are now history.
These products will be released June 8, 2011 at Sitecore’s Annual Dreamcore Developer and Partner Conference in London.
A product preview is available at www.sitecore.net/cep.