Media Releases
All news
EPiServer Brings Web Content Personalization to the Marketing Masses
03 Apr 2011
Easy-to-Use Application Lets Interactive Marketers and
Content Editors Create more Engaging Visitor Experiences by Delivering
Relevant Content and Interaction to Website Visitors
Web content
personalization is no longer the domain of high end eCommerce sites,
news sites and Web developers, as EPiServer, the world’s fastest growing
provider of platforms that drive online engagement, today launched a
new version of the EPiServer platform that combines personalization
across content, community, commerce, and communication.
EPiServer now empowers interactive marketers to deliver targeted and
personalized content on websites, commerce sites, and online communities
based on users’ demographic information and online behavior.
Unique and relevant content can be served to visitor groups based on
virtual roles, such as potential or current customers, new or returning
visitors, press, influencer/analyst job seekers, and others created and
customized by the marketer. Demographic and behavioral data such as
location (geo-ip), number of visits, pages viewed, references, search
terms, and more are used to easily and clearly identify visitors and
assign them within the pre-defined roles. Interactive marketers and
content editors can use EPiServer to automate content delivery to target
segments and move them further down the sales funnel, surface content
that a visitor might otherwise not seek out, and identify high profit
customers and make them more profitable.
“The top news organizations, social sites such as Facebook and high
end eCommerce sites have effectively used content personalization to
drive revenue and grow the bottom line. Now, it’s the interactive
marketer’s turn to leverage content personalization on company websites,
commerce sites, and branded communities to better engage with
customers,” said Bob Egner, Vice President of Product Management and
Global Marketing at EPiServer. “Maybe a prospect in New York browsed
your products. Why not offer him a contact form to the local sales
office for more information? Or, perhaps a visitor viewed a product page
3 times. You now have the ability to offer them a discount on the spot
to entice purchase of the viewed product. EPiServer makes these types of
activities highly intuitive and easy for marketers.”
According to a Web Management Online survey conducted in North
America, Europe and Asia Pacific by Forrester Research, more than 64
percent of the respondants selected personalization as the number one
strategy for enhancing customer experience. It was selected ahead of
rich Internet applications, audio/video, localization, discussion
forums/talkbacks and others.
The new versions of EPiServer CMS, Composer, Relate, and Commerce are
based on 100 percent .NET 4, MVC 2 and VS2010 to streamline site
development.
The products are designed for use by marketers and editors to:
- Easily define visitor groups to set personalized content criteria,
as well as target various demographics depending on geography,
background and interests.
- Edit content directly on the targeted site without going through IT or Web developers.
- Create defined personas for visitors to identify interests and promotional categories.
- Enable dynamic content preview for full time editors, as well as
drop down list for editors to manipulate content on specific areas.
- Enhance editor experience by marking where personalized content exists on the site to easily manage changes.
- Track visitor group activity on the site with metrics included in the OnlineCenter dashboard.
This software is available immediately. For further details on all EPiServer products, visit the EPiServer product page.